If that content requires age targeting in this policy, or by applicable laws or industry standards in the region where the content will run, you are responsible for using those targeting options and selecting the correct age(s), and we will not be liable if you fail to do so. We may provide you the option to age target content you make available. You are responsible for ensuring that your content, and any brand, product or service it promotes, is suitable for Snapchatters ages 13+. If pundits are anything to go by CNBC’s Jim Cramer said Snap CEO Evan Spiegel “killed themselves” and needed to be ‘hazed.General Requirements Targeting and Compliance It didn’t help when the CEO recently likened Facebook to Yahoo during their earnings call. Snapchat have plenty on their plate: earning the trust and belief of shareholders and the market, competing with Facebook and hubris.
Its Battles are against itself, the public markets and pre-paid data A battlefront Snapchat can’t afford not to play on. If Facebook simultaneously solves the hurdle of data prices in a pre-paid world, they may lock in new users to FB’s own Internet. Express Wi-Fi has also gone on to launch commercially in India with 20,000 more to come. Facebook has also taken the extra step to roll out affordable 40MB Wi-Fi hotspot “bundles” costing Ksh. Periscope and Meerkat with live-streamed videoįacebook, or one of its subsidiaries (or all of them) could just copy and co-opt.įacebook’s i initiative continues its ambitious goal of giving free Internet access through its app, both to Facebook and other apps in their marketplace. Farhad Manjoo’s NYT piece expounds:Įvery time some other social company came up with social features that people seemed to enjoy -Ĥ. This isn’t the first time Facebook has copied a rival.
By making Instagram Stories identical to Snapchat Stories, Facebook reduced the competition to who had the stronger network, and it worked.”
Instagram Stories - and now Facebook Stories, WhatsApp Stories and Messenger Day - are straight rip-offs of Snapchat Stories, which is not only not a problem, it’s the exact optimal strategy: Instagram’s point of differentiation was not features, but rather its network. “What was brilliant about the product is that Facebook didn’t try to re-invent the wheel. For context, Snapchat has 166 million users, adding only 7 million in the first quarter of 2017.īen Thompson sums this up quite well when he says:
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